TAPCO Credit Union featured in Season 3 of Opportunity Knocks, the Underdog Reality Series That Beat The Voice, Shark Tank and American Ninja Warrior

TACOMA, WA – May 27, 2026 – TAPCO Credit Union is featured in Season 3 of Opportunity Knocks, returning Monday, June 1, 2026, on PBS WORLD from 11:00 a.m. to 2:00 p.m. PT.

Season 3 arrives at a time when financial stress is reshaping daily life for families across the country. With a special focus on single moms, the new season follows families navigating debt, housing insecurity, predatory lending, medical bills, income instability and the shame that too often surrounds financial hardship.

Unlike traditional financial education campaigns, Opportunity Knocks connects storytelling to action. The series pairs families with nationally recognized Opportunity Coaches Jean Chatzky, Patrice Washington and Louis Barajas while also connecting them with nonprofits, CDFIs, not-for-profit credit unions and community partners that provide practical support.

TAPCO Credit Union is featured for its work supporting Ashley Coté, a Seattle-area single mom working three jobs while raising two sons, including one with autism. Through a consolidation loan, TAPCO helped Ashley address high-interest debt, including a predatory loan at 178% and high-interest credit cards, helping simplify her payments, reduce monthly financial pressure and create more breathing room for her family.

“Being featured in Season 3 of Opportunity Knocks reflects the work TAPCO Credit Union is committed to every day: meeting people with dignity, listening first, and helping individuals and families take practical next steps toward financial well-being,” said Richard Stirgus, VP of Community Relations, TAPCO Credit Union. “Ashley’s story shows how trusted support can help create more breathing room, reduce financial pressure, and remind people that they do not have to navigate these challenges alone.”

The model is designed to make the transformation viewers see on screen replicable at home. Viewers can use The Opportunity Finder to connect with 17,000 nonprofits and The Opportunity Coach to access personalized life and financial plans.

According to The Opportunity Initiative’s grant reporting, sustained impacts over five years for families featured in the series since Season 1 show an average credit score increase of +88 points, 55% debt reduction, and average household income increases of $17,946.

Season 3 also reinforces a broader shift in unscripted television. In 2024, Opportunity Knocks was named “Best Feel-Good Show” by the Academy of Reality Television, beating The Voice, Shark Tank and American Ninja Warrior and underscoring the growing appetite for reality television built around dignity, progress and measurable change.

Season 3 of Opportunity Knocks is presented by Zip Co. Additional funding is provided by Visa, the Wells Fargo Foundation, GreenPath, and the National Council for Financial Opportunities. The series is distributed nationally by American Public Television and presenting station WXXI Public Media.

Viewers can watch Opportunity Knocks Season 3 on PBS WORLD and local PBS stations, and stream on PBS Passport, PBS.org, YouTube and OpportunityKnocks.net.

About TAPCO Credit Union
TAPCO Credit Union is a not-for-profit financial cooperative serving individuals and businesses in Washington State. Since 1934, TAPCO has remained committed to improving financial well-being through personalized service, competitive products, and authentic community engagement. TAPCO offers a wide range of financial services including savings accounts, checking accounts, loans, mortgages, credit cards, and business banking solutions.

For more information about TAPCO Credit Union and its range of financial services, please visit www.TAPCOcu.org.

TAPCO Credit Union Media Contact

Jacob Rose | Director of Marketing | TAPCO Credit Union 

Phone: (253) 620-3242 | Email: [email protected]

About Opportunity Knocks
Opportunity Knocks is a series on PBS that follows real families as they take practical steps toward greater financial stability with support from trusted partners, tools, and community resources. The series is part of The Opportunity Initiative, a national nonprofit project focused on expanding economic mobility through media, technology, and community partnerships.

Opportunity Knocks Media Contact
Jenn George Hunter | [email protected]

Media assets, approved clips, production stills, and background materials are available through the Opportunity Knocks Marketing Porta for download.